Permanent employee, Full-time · Berlin
Classical music connects people all over the world, transcending culture, race, and generation to inspire and evoke thoughts and emotions in a powerful way. Our vision is to enrich people’s lives through classical music. That’s why we are building a streaming service that caters to the unique depth and complexity of the genre - with the goal of making classical music as accessible as never before.
We work with all major and specialized record labels around the globe and maintain close relationships with the world’s leading artists and musical institutions. Among them great orchestras such as the Vienna Philharmonic or iconic artists like Thomas Hampson.
IDAGIO is available to music lovers across the globe. Physically we are rooted in Berlin and we consider the German-speaking countries our home base, in the same as the world perceives them as the cradle of classical music.
We’re looking for an innovation-obsessed, marketing marvel to join our Performance Marketing Team at IDAGIO. You will experiment, iterate and grow new channels for User acquisition with a performance-oriented perspective. Finding sweet spots for channel and product contextual relevance, without losing focus on KPI metrics would be essential for success in this role.
If you consider yourself data-driven, metrics-focussed and bring the know-how to transform this information into mind-blowing strategies that lead to consumer action you are the perfect addition to our team!
Our Performance Marketing Manager (Growth) will focus on the following critical areas of the business:
Primary objective is the ownership of Twitter campaign performance and help scale existing Facebook efforts with a more granular approach.
Secondly, to constantly test and grow new customer acquisition channels hereby increasing our subscriber base (ex: Quora, Influencer Marketing etc.)
Report to and work closely with our Marketing Director, while responsible for defined acquisition budgets and KPI goals (ex: LTV>CPA)
Manage campaigns and channels through in-house resources or external agencies, where sensible (ex: Affiliate etc.)
Conversion optimization of visitor to subscriber, with in-house tech and Marketing team
You have 2-3 years experience with growth and performance marketing for a B2C digital company with a focus on Mobile Apps and Web
Competitive and relentless, can-do mentality; you care about real product value vs. short-term growth and black hat/spammy tactics
Hands-on experience and proven track record with major digital marketing channels - Facebook, Twitter etc.
You understand the marketing funnel and know how to optimize it at each stage
You’re a great communicator with experience conveying ideas to any stakeholder
Highly analytical; experience in scientific research and method is a plus
You have strong personal organization and project management abilities.
A background in or passion for classical music is a plus
Fluency in English and a second language (German would be a plus)
Join an exceptional multinational team of 80 and shape the future of classical music
Enjoy a positive and purpose-driven working atmosphere in our office in Berlin Kreuzberg
Invest your time and energy into a meaningful and beautiful product that improves the lives of people
Make use of a generous education budget + extra days off to be spent on your professional and self-development
Enjoy flexible working hours, occasional remote work, and use the tools and hardware of your choice
IDAGIO is well funded by renowned investors such as Tengelmann Ventures, Macquarie Capital and b-to-v
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